Task 5: Video Reflections

Yves Behar: Designing objects that tell stories

i believe that the major take home messages of this video were surrounding the ideas of values in design and values of the design process. he talks about making products that tell a story and how it is important to see the journey the product has taken and the importance of that story to the outcome of the product. he expressed how it was important to him that he was a designer that did it from the inside out, rather than just designing skins for the product. i think this is an important message for all designers.



he also taked about how his products involve the user, creating more friendly relationships between product and consumer, like the leaf lamp which can be adjusted to the feel of the user, creating a more personal connection to the product. he also gave insight into his designing process talking about the pushing and the pulling during design and how important that is for the process. to really understand the object designers need to look beyond the first layer and delve deeper into the values of the product and the stories it has behind it.



he also expresses how it is possible to change the world with the right values in design and i believe that his XO laptop is a great example of how he has taken design to a very valuable level, leading the way for world changing designs.

Task 5: Video Reflections

Ross Lovegrove: Organic Design

i think that the major take home messages from this video on organic design are centred around forms from nature and "fat-free" designs. Ross talks about getting inspiration from nature and organic forms. he likes to strip forms to the essentials, letting go of all unnecessary parts. he has dreams of cars being made out of 300 components instead of 30 000. i believe that designers need to look to the future, like ross, and find solutions to problems through new ways of production and new material experimentation. i think that this video shows how the design world is moving forward and that clients and customers need to move with it to accept such organic designs. these designs have elements of human features in them stemming from nature.
this video suggests that to grow as industrial designers we need to find inspiration in new things, materials and problems and stick by your own beliefs and passions about the future of design.

Task 5: Video Reflections

David Kelly: Human Centred Design



I believe that the major "take home messages" from this movie surrounded the notion that the future of design is in making designs 'human centred', not just products and objects. It is now important in the design world to produce products with behaviour and personality that creates a 'man - machine' relationship for both the designer and the consumer. The video showed good examples of this with the Prada store, specifically the change rooms.



It suggests that as industrial designers, we need to look to producing such products that are human centred, not just aesthetic and functional products, but products with life. This can be obtained by designing personality, flair and behaviour into the products. I believe that this not only will result in better products for the consumer, but make the design process for the designer a lot funner and more enjoyable.

Task 2: Good Design







Ergon GR2- Bike Grips

Silver- International Design Excellence Awards

Leisure & Recreation

Client: RTI Sports (Germany)

Design: Ergonomidesign (Sweden)

















Creating the world's most ergonomic and comfortable bike grip required finding out how different hand sizes are affected by the biking experience. Research showed, for example, that women have more nerves in the palms of their hands. The designers of the Ergon GR2 used this and other information to create a grip that reduces/eliminates pain and numbness in the hand, thereby increasing bikers' performance and enhancing the joy of bicycling. In addition to being comfortable, the grip gives the biker maximum control when riding on rough surfaces with sweaty or muddy hands.



Visual Design Analysis:

Line: Bold, smooth, curvatious lines


Balance: Not symetrical alone, but when attached to a bike a pair becomes symetrical. The large flatter surface of the grip is balanced by the more cylindrical, sharper shape of the gear lever.

















Contrast: Minimal contrast, eg, light grey to black or light green to green

Form: Organic, stable and safe. The ergonomic form fits the hand well and allows for maximum comfort and useability. large flatter handling area and a horn like gear changer.





















Colour: Blacks and greys as well as jungle greens and yellows


Texture: Sleek and smooth metals and palm friendly rubber grip pads


Proportion: Horn like lever dominates the organic form leading down to the handle





Contact: Anna Romboli: anna.romboli@ergonomidesign.com

Task 1: Shape of a Scent