Task 5: Video Reflections

Ross Lovegrove: Organic Design

i think that the major take home messages from this video on organic design are centred around forms from nature and "fat-free" designs. Ross talks about getting inspiration from nature and organic forms. he likes to strip forms to the essentials, letting go of all unnecessary parts. he has dreams of cars being made out of 300 components instead of 30 000. i believe that designers need to look to the future, like ross, and find solutions to problems through new ways of production and new material experimentation. i think that this video shows how the design world is moving forward and that clients and customers need to move with it to accept such organic designs. these designs have elements of human features in them stemming from nature.
this video suggests that to grow as industrial designers we need to find inspiration in new things, materials and problems and stick by your own beliefs and passions about the future of design.