David Kelly: Human Centred Design
I believe that the major "take home messages" from this movie surrounded the notion that the future of design is in making designs 'human centred', not just products and objects. It is now important in the design world to produce products with behaviour and personality that creates a 'man - machine' relationship for both the designer and the consumer. The video showed good examples of this with the Prada store, specifically the change rooms.
It suggests that as industrial designers, we need to look to producing such products that are human centred, not just aesthetic and functional products, but products with life. This can be obtained by designing personality, flair and behaviour into the products. I believe that this not only will result in better products for the consumer, but make the design process for the designer a lot funner and more enjoyable.
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