Video Reflection

DESIGNING DREAM MACHINES

Dick Powell and Richmond Semore, both british designers, in this video offer a unique insight into the processes and design practices that are relevant to our industrial design course.
They used many great examples of design to show how important finding the x-factor in their designs is. the batman motorcycle for example showed a great insight into the development, and thought processes that go into the concepts of the bike. the amount of time and hard thought that went into that bike is quite amazing and is a good indication to us as designers of how much dedication to the product is needed.
it also showed the importance of brainstorming as the frist step. also sketching is a major part of their process as the pen allows you to create so much more easily than a computer does in the early stages of design.
also because the designers worked hand in hand with engineers, they were able to create a design that is both technologically correct and advanced as well as aesthetically pleasing and enjoyable for the consumer.
it is important for us as designers to design products that cover all the areas of design so that the product is a complete one in all areas.